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New Media Ninja; or, why JC Hutchins is the man

Posted on | October 28, 2009 | No Comments

JC Hutchins’ book 7th Son: Descent is out.

This makes me happy.

Not just because it’s good (it’s superb), not just because he’s got a damn snazzy website (although it is pretty damn snazzy), but because any new author trying to make it in the business should take a look at JC Hutchins’ way of doing things.

Hutchin’s has taken the “give it away free first” model and run with it. On his website you can literally try the novel before you buy it, listen to a prequel written just for 7th Son (which is awesome in its own right) and fill yourself up on all the juicy details your infovorous* minds can handle.

You can do all of that at his site jchutchins.net.

This means you (and by you I mean “me too”) can whip yourself up into a state of frenzy for the story before the book even reaches the shelves. 7th Son: Descent is so good that I think it would have done well even without all of the online attention that JC Hutchins’ media savvy/general awesomeness has generated, but combining its quality** with a genuinely inspired approach to new media and internet marketing will push this book through the roof. It’s not a novel for the faint of heart, but Hutchins’ writing grabs hold of your eyeballs from the very first sentence.

You can try this novel without spending any money. You can avail yourself of delicious details on JC Hutchins’s website, and you can check out Hutchins’ other (spooky) novel Personal Effects: Dark Art while you’re at it.

What are you still doing here?***

* I have Tycho Brahe of Penny Arcade Comics to thank for the word infovore, which I’ve twisted into infovorous. Making up words is fun, even if you’re not the first to think of it…

** Yes, no matter how great your marketing/website/interview style is your book still has to be good. JC Hutchins is a very very good writer and he’s platformed the rest of his stuff from that. Bear that in mind.

*** I would consider it a personal favor if you purchased 7th Son: Descent because novels like this should be encouraged and nothing encourages writers more than being paid for their good work.

Category: advice, Links, Pimping, Required Reading
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